Brand New: The 2023 TI Fluid Systems Brand Expansion

We are extremely excited to share that TI Fluid Systems has adopted a new look and feel to better reflect the business as it stands today.

For several years, our brand has distinguished us as a global leader in automotive fluid systems technology. However, in the same way that our products have evolved over time, so too must our brand, with our new identity better reflecting our position in today’s automotive sector, and speaking to the exciting future that lies ahead of us.

The most prominent feature of our brand, our logo, will not change. We have made changes to our colour palette and typeface. Check out some of the changes here.

As you can see, the main colour of our new brand is blue, which has actually been present in the TI Fluid Systems colour palette for several years, and is accompanied by two new secondary colours. One of these is cool turquoise, a colour that reflects the company’s innovation, flexibility, and fluidity, alongside warm orange, representing energy, scale, and speed. We believe this set of colours symbolises the characteristics that make TI Fluid Systems a leading figure within the automotive fluid systems technology sector, and ensure its success in the future.

Our updated brand identity was established by teams from all over the global TI Fluid Systems team. Following a collaborative process, where teams across many of our locations gave their input and ideas, we are proud to have developed a brand identity that will take us into the future with a clearer, more impactful and more modern identity. It was especially rewarding to see the unity within our team; no matter where they are in the world, each team did their bit to develop the new brand.

You may have noticed that our branding isn’t the only change we’ve made of late; we have recently updated our website, too. The website – https://tifluidsystems.com – has been restructured to be more up to date and accessible for its visitors. Take a look and see our new brand in action.

TI Fluid Systems recognises top performing manufacturing facilities

Owing to exceptional performance throughout 2022, 13 manufacturing plants within our Fluid Carrying Systems (FCS) and Fuel Tank and Delivery Systems (FTDS) divisions have received internal recognition for their achievements.

TI Fluid Systems has awarded a coveted FCS Quality Award to ten FCS plants across the global business in recognition of their exceptional manufacturing performance, while three FTDS plants achieved the equivalent accolade known internally as Global Benchmark level.

The FCS awards are based on performance against KPIs in critical areas of plant operation, from compliance with internal and external waste reduction targets to customer satisfaction, quality, and improvements made in Cost of Poor Quality (CoPQ).

Plant performance levels in these key areas are assessed using a tiered system, with gold, silver and bronze awards. Four facilities – those based in Qinhuangdao, Yantai, Bekasi, and San José Chiapa – received the highest honour. Close behind was our plant in Montornes del Valles, which received silver-level recognition, while plants in Brindisi, Gravatai, Incheon, Hillsdale, and Nanjing were all awarded with bronze status.

On the FTDS side of the business, plants were ranked on how well they performed against our highest internal standards and KPIs. Those that exceeded their expected performance achieved the Benchmark level. The three plants to achieve this were based in Changchun, Guangzhou, and Lokeren. A special mention must also go to the Changchun plant for not only achieving Benchmark status within the business, but for gaining recognition from Toyota for delivering no defective parts throughout 2022.

Setting ambitious but attainable targets and empowering our plants to succeed is an important part of our strategy at TI Fluid Systems. So, too, is recognising hard work and high levels of performance, so it is encouraging that many of our global plants are not just meeting but exceeding their targets. This year, we will be developing a common awards system that will continue to recognise the great work that our fantastic teams all across the business have been doing. In the meantime, we are delighted with the performance of our FCS and FTDS teams – congratulations to everybody involved!