We are extremely excited to share that TI Fluid Systems has adopted a new look and feel to better reflect the business as it stands today.
For several years, our brand has distinguished us as a global leader in automotive fluid systems technology. However, in the same way that our products have evolved over time, so too must our brand, with our new identity better reflecting our position in today’s automotive sector, and speaking to the exciting future that lies ahead of us.
The most prominent feature of our brand, our logo, will not change. We have made changes to our colour palette and typeface. Check out some of the changes here.
As you can see, the main colour of our new brand is blue, which has actually been present in the TI Fluid Systems colour palette for several years, and is accompanied by two new secondary colours. One of these is cool turquoise, a colour that reflects the company’s innovation, flexibility, and fluidity, alongside warm orange, representing energy, scale, and speed. We believe this set of colours symbolises the characteristics that make TI Fluid Systems a leading figure within the automotive fluid systems technology sector, and ensure its success in the future.
Our updated brand identity was established by teams from all over the global TI Fluid Systems team. Following a collaborative process, where teams across many of our locations gave their input and ideas, we are proud to have developed a brand identity that will take us into the future with a clearer, more impactful and more modern identity. It was especially rewarding to see the unity within our team; no matter where they are in the world, each team did their bit to develop the new brand.
You may have noticed that our branding isn’t the only change we’ve made of late; we have recently updated our website, too. The website – https://tifluidsystems.com – has been restructured to be more up to date and accessible for its visitors. Take a look and see our new brand in action.