In June, we marked the opening of our state-of-the-art e-Mobility Innovation Centers (eMICs) in Incheon, South Korea, and Nagoya, Japan, by hosting commemorative events for customers, national media and local Government officials.
Our invited guests were given an exclusive overview of the facilities by Hans Dieltjens and Johannes Helmich, and were introduced to the six core competencies – virtual engineering, design, processing, prototyping, product testing, and vehicle testing – that will be brought together at each facility. Our team of engineers at both sites were on-hand to demonstrate how our eMICs are designed to shorten product development cycles for our customers, enabling them to bring products to market faster than ever before.
Following the success of the first eMIC in Rastatt, Germany, the launch of two more facilities of this nature is a significant milestone for TI Fluid Systems. These facilities will enable us to fast-track the development of thermal management solutions for electric vehicles (EVs) in Asia, and will allow us to work closely with our customers in what is a key region in the EV market.
The events clearly struck a chord with the media, delivering significant print, online and broadcast coverage before and after the openings. In the lead up to both events, journalists from both countries wrote about the significance of the new eMICs, with 23 stories hitting the press in South Korea, and 31 articles being published in Japan.
Following the openings, the South Korean media issued a variety of featured articles, interviews, and photo-based content. Journalists from Green Economy News, The Mobillians, and Ilyo Seoul published features following their visit to the event in Incheon, showcasing their unique insight into the launch of the brand-new facility. As you can see here, Segye ilbo issued an exclusive interview with Hans Dieltjens, highlighting the level of access journalists in attendance had to our executive team.
Comprehensive coverage also made its way out of Japan, with over 30 pieces of coverage issued across the automotive and business sections of the Japanese media. These included print articles in Daily Automotive News and The Mid-Japan Economics Newspaper, as well as features on Nico Nico News and Sakae Economics. News of the event in Nagoya spread to television, too, as Chukyo TV covered the launch on its news channel. A short clip of the coverage can be seen here.
We are delighted that the opening of our two new eMICs have been so well received across both markets. Keep an eye out for news of further facilities being opened in the Asia Pacific and North America regions later this year.