The same, but different
Any business that wants success and longevity needs to keep moving forward and never stand still. As is the case with life in the wild, it becomes a matter of adapting to survive and thrive. Having been operating for 100 years now, it is safe to say that TI Fluid Systems has found the right formula.
No entity exists for 100 years without having experienced hardship, and there have been numerous periods of great difficulty for automotive manufacturers over the last 100 years. We’ve been through the Great Depression, World War II, the twin oil crises of the 1970s, the financial crisis of 2008 and 2009, and the Covid-19 pandemic. Our key to success has been to tweak our approach where necessary, whilst always retaining the core aspects that make us what we are.
Take the 1990s as an example. What was once The Harry Bundy Company was now a critical part of UK conglomerate, TI Group Ltd. Other acquisitions led to other new partners, meaning that there were several voices of influence impacting the company. Things had changed since Harry Bundy started things up all those years before.
This time around, the challenge was how to react to an era of wholesale change. As part of TI’s response, an age-old concept of Harry Bundy’s was rediscovered: customer orientation. In embracing this approach to put the needs of the customer before the needs of the business, we have ensured our place at the forefront of the automotive industry.
As you can see, things have changed throughout TI Fluid Systems over time. Whilst the company’s name has evolved and ownership has changed hands, the business is, at its core, still the same customer-serving business that Harry Bundy started 100 years ago.
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